The chef behind Soba Ulala and its predecessor, Hirohisa, known for his thoughtful approach to Japanese cuisine, including kappo, kaiseki, and house-made soba.
Insights
JapaneseSushi BarUpscaleLunchCasual
Last updated: 4/23/2026, 5:57:54 AM
Key Information
Soba Ulala is a new Japanese restaurant concept by the Hirohisa team, located in the same Thompson Street space in Soho, Manhattan, where Hirohisa operated for thirteen years. It focuses on beloved house-made soba noodles, offering a more relaxed, à la carte dining experience while carrying forward the flavors and philosophy of the original Hirohisa. The restaurant aims to provide thoughtful ingredients, refined technique, and attentive service in a serene setting.
Customer Perception
Not available.
Additional Details
Soba Ulala represents a new chapter for the culinary team, transitioning from the omakase-focused Hirohisa to a soba-centric, à la carte style, yet maintaining the high standards of its predecessor. It is situated in the vibrant Soho neighborhood of Manhattan and aims to provide a serene dining setting away from the bustle of the city.
The restaurant is open for lunch Tuesday through Friday starting at 12:00 pm. Reservations are recommended for parties of 1-5 via Resy, and larger parties should contact the restaurant directly.
4
This hotel is in an excellent location to Times Square and Broadway. It sits on the corner of 46th Street and 8th Avenue. I walked one block to the center of Times Square and at night, you can see some lights from Times Square at a distance, but not enough light to be disturbing. The hotel is very modern, it is not your traditional Marriott or Hilton. We had a corner room on the 17th floor. It was small, but decent sized for New York. The bed covering is lightweight, not a heavy duvet. The room has a chiller, not a refrigerator. Your room key needs to be inserted into the slot when entering to power on the TV outlets and lights. You also need your room key in the elevator to access your floor. We tried appetizers and drinks at the bar. The drinks were really good, but we did not care for the BBQ and lemon pepper wings. They were dry and overly fried. The breakfast buffet was ok. We went once and went elsewhere the next day. The hotel staff were friendly and professional. Overall, the location, modern vibe and decor, and the security lent to the charm of this hotel.
Booked this hotel for my sister’s
30th so we could visit Timesquare and the only complaint I have is not being able to enjoy the hotel more! Great hospitality. Everyone was nice at the front desk during check in. Very nice place inside. The room was a little tight (we booked 2 beds) but the beds were very comfortable and as random as it is, the complimentary products they had smelled amazing! I didn’t even know our room had a view but that was a nice surprise. Would definitely book with them again.
We had a great stay at Riu Plaza! We stayed on the 42nd floor, and it was very quiet despite being around Times Square. The staff was friendly and always responded to our requests fairly quickly.
The room was a bit bigger than we expected and the view was great! We were within walking distance of tons of attractions, stores, and restaurants.
The only problem we had was the wifi connection. I was able to log in the first night successfully, but my husband was not able to despite the paper saying up to 4 devices could be on the wifi, we only had my phone connected the whole trip.
Fantastic hotel. Room was just what we needed! Was so happy we could check in earlier due to arrival time, this was welcomed after a long journey! All the staff were amazing, helpful and friendly. Breakfast was fantastic with so much variety! The organisation of this busy hotel was noted! Everything was seemless! Would definitely stay again!
I came into town for the Jay Z concert, and I loved how everything was in walking distance of the hotel. I loved my room, and my bed was a dream! My view was breathtaking! I stayed on the 46th floor with city views! The continental breakfast was delicious, and it was so many choices! I will definitely book this hotel again!
