A cafe and bakery in Verona, Italy, serving breakfast and lunch.
Insights
ItalianCafeVegetarian Vegan FocusBakeryVegan-friendlyBreakfastBrunchLunchAll Day
Last updated: 9/17/2026, 3:30:19 AM
Key Information
The Morning Club is a popular spot in Verona, Italy, known for its breakfast and lunch offerings. It operates seven days a week from 7:00 AM to 6:00 PM and also offers take-away options. The venue is described as a place 'for cool people only'.
Customer Perception
Customers seem to appreciate The Morning Club for its breakfast and lunch options, with a mention of it being a good place for pastries and coffee. It's also noted as a vegan-friendly option.
Additional Details
The Morning Club is available for delivery through Deliveroo.
What a lovely bakery! The woman who helped us was incredibly kind and helpful. The service was truly 10/10.
And the pastries were absolutely delicious. I’ve rarely had pastries this good. Belgium has some great bakeries, but this one definitely makes it into my personal top 3.
Definitely worth a visit if you’re in the area! I already can’t wait to go back.
Great place to have some quick breakfast or even a quick snack.
Loved the place, but imo the cinnamon roll was too dry (usually it’s kinda soaked with the glaze).
Overall it was good!
5
the staff was so so nice when i asked for recommendation, and to be honest everything looks so good so you won’t get the wrong thing! i did get this pistachio one and it was unreal. highly recommend!
5
What a beautiful cafe! I was happy to have found a place in Verona that makes oat milk matcha ☺️
3
It’s refreshing to see different cafes in such a traditionalist country as Italy, however I see some improvement points here.
I admit that while reading the overall scoring I thought that reviews might have been unfair. It’s of course not your average cafè, but here the question is not price (which sometimes people tend to complain about but pointlessly because even before ordering, you see exactly the full menu and can always chose not to buy), but rather quality, which I don’t think matches the price (I am talking about coffees).
This place seems to sit somewhere between a potential chain café and a specialty coffee spot. The branding is strong, and this is typical of successful chains —they even sell apparel and gadgets—and the menu includes drinks that are not very traditional in Italy, such as matcha lattes and flat whites - which is refreshing. However, starting off with a bang in terms of branding might be very risky if you’re not certain of having a solid product.
In line with other reviews, staff wasn’t too friendly nor smiling. I always try to be kind and show empathy, but the attentive customer remembers how they were treated (or not). It’s all in the little gestures and a smile goes a long way.
I ordered a flat white knowing what I wanted to have as it has been years that I’ve ordered it outside of Italy (because this is not something typical of Italy) - and here is important to note that people who live abroad or had good ones outside, can very easily spot the flaws in it. I’m used to flat whites having a noticeable coffee intensity, as they’re typically made with a double shot of espresso. Here, however, I could barely taste the coffee. In all honesty, it was so mild that it resembled more a café latte (not too different than moka caffè with milk). I wouldn’t even call it a cappuccino, since the foam wasn’t thick enough.
At €3.50, it felt quite expensive for what it was and this was a pity, because I was hoping for a different outcome considering the price.
Additionally, while I understand the small-business mentality, charging €1 extra for alternative milk feels excessive in Italy—especially considering that €1 is more than half the price of an espresso here. For some people, alternative milk isn’t a preference but the only option. So maybe it’s worth to offer the lactose-free without charge.
I didn’t try their pastries, so I can’t comment on that, however, as they are not cheap, I am not too enthusiastic about eating in a place with limited seating, no toilet (because they’re takeaway) and all in paper containers. This is of course not something to blame, in the end it’s about the experience you want to have.
Overall, three stars are given for the branding and the ambiance (my chair was comfy, music was good, and the place wasn’t noisy), however quality needs to be improved to fully justify prices. Service could be a bit more smiling or friendly.