A cult London bagel shop founded by New Yorker Dan Martensen, known for bringing New York-style bagels to London, rapidly expanding with its fourth location.
Insights
AmericanBakeryModerateBreakfastBrunchLunchBakery
Last updated: 7/18/2026, 4:29:35 AM
Key Information
It's Bagels brings authentic New York-style bagels to London, offering a taste of the classic American breakfast and lunch staple. They provide options for delivery, pickup, and catering, with multiple locations across London including Soho, Primrose Hill, and Notting Hill.
Customer Perception
Customers praise the excellent quality of the bagels, particularly highlighting the schmear and lox bagels for their taste and generous portions of salmon. The bagels are generally well-received for their authentic New York style.
If you're looking for a quick breakfast spot—or even a satisfying lunch—Bagel Time is a fantastic choice. The bagels are always fresh, with an excellent variety to choose from. Whether you're in the mood for a sweet breakfast option or a generously filled savoury bagel, there's something for everyone.
For lunch, I tried the beef bagel and it was amazing 😋—juicy, packed with flavour, and really satisfying.
The atmosphere is welcoming, the staff are super friendly, and the prices offer great value for money. Definitely worth a visit!
We had a great experience at ITS Bagel Soho. The bagels were absolutely delicious – fresh, flavorful, and definitely worth the visit. The service was excellent as well: everyone was friendly, welcoming, and attentive.
The atmosphere has a cool old-school American diner vibe, which gives the place a lot of character. The only downside was that there was no air conditioning, and on such a hot day it became quite uncomfortable inside. Other than that, everything was fantastic, and we'd happily come back for the amazing bagels!
Came here on a Monday morning and had the salt beef bagel and wow 🤩 I loved that the salt beef is shredded!! So filling and really good value for money. All the staff were really friendly and they sell some cool merch too! Definitely a real bit of NY in London. Will defo be back soon!
It was a bit disappointing. Maybe it was because I had it as a takeaway and some time had passed, but the bread felt quite dry and not as good as the reviews and reputation suggested.
I have actually loved the chewy bagels from Brick Lane Bagel Shop for over 20 years, and I have never been able to find that same chewy texture even in Manhattan.
Seeing the high ratings and the shop full of customers made me place the order, but in the end I regretted it and felt quite let down.
I love nyc bagels and I went there to see if it tasted similar however no. But stilll delicious if you want to have a quick bite for the breakfast. I didnt like how they serve their orange juice. Anyways I wouldnt go back for more, for once thats ok.
