A cult London bagel shop founded by New Yorker Dan Martensen, known for bringing New York-style bagels to London, rapidly expanding with its fourth location.
Insights
AmericanBakeryModerateBreakfastBrunchLunchBakery
Last updated: 7/18/2026, 4:29:35 AM
Key Information
It's Bagels brings authentic New York-style bagels to London, offering a taste of the classic American breakfast and lunch staple. They provide options for delivery, pickup, and catering, with multiple locations across London including Soho, Primrose Hill, and Notting Hill.
Customer Perception
Customers praise the excellent quality of the bagels, particularly highlighting the schmear and lox bagels for their taste and generous portions of salmon. The bagels are generally well-received for their authentic New York style.
Additional Details
The establishment focuses on replicating the classic New York bagel experience in the heart of London, emphasizing fresh, daily-made bagels.
If you're looking for a quick breakfast spot—or even a satisfying lunch—Bagel Time is a fantastic choice. The bagels are always fresh, with an excellent variety to choose from. Whether you're in the mood for a sweet breakfast option or a generously filled savoury bagel, there's something for everyone.
For lunch, I tried the beef bagel and it was amazing 😋—juicy, packed with flavour, and really satisfying.
The atmosphere is welcoming, the staff are super friendly, and the prices offer great value for money. Definitely worth a visit!
Came here on a Monday morning and had the salt beef bagel and wow 🤩 I loved that the salt beef is shredded!! So filling and really good value for money. All the staff were really friendly and they sell some cool merch too! Definitely a real bit of NY in London. Will defo be back soon!
4
Fancy looking place, had blueberry bagel.
Bagel was good, enjoy it a lot, lots of cream so in a way it's a something between dessert and a meal. Blueberry wasn't particularly fresh and bagel was a little too hard but I'd have it again. My kind of flavours but it's not for people who like it more savoury.
Welcoming service, they were running an event so it was busy and full of people and I'd say they delivered.
2
Really wanted to like this place having been to NYC many times and trying numerous bagel places there. Unfortunately it doesn’t live up to that standard.
First issue was that I arrived around noon and they were out of ALL bagel flavours except for plain. There was no apology or telling us when they would have more. Then 15 mins later while waiting for my order, a huge delivery comes in and they suddenly have every flavour again. I really don’t understand how you can fail to keep a consistent stock of the one thing you serve.
Second, I ordered a BEC and the bagel itself was small, dense and flavourless. Bacon portion was lacking and not something you’d find in NYC at this price point. Not only that, but while eating, I bit down on something crunchy and realised that there were egg shells still in the egg (see my photo). Honestly it was pretty revolting so I just threw the rest away.
Really disappointed in this place and won’t be returning unfortunately. The only redeeming thing is the interior space is nicely designed. But who cares when the food is and service is bad.
2
It was a bit disappointing. Maybe it was because I had it as a takeaway and some time had passed, but the bread felt quite dry and not as good as the reviews and reputation suggested.
I have actually loved the chewy bagels from Brick Lane Bagel Shop for over 20 years, and I have never been able to find that same chewy texture even in Manhattan.
Seeing the high ratings and the shop full of customers made me place the order, but in the end I regretted it and felt quite let down.
