It's Bagels Notting Hill brings authentic New York-style bagels to London, known for their signature chewy crust and soft center. This location, their second, opened in August 2024 on the vibrant corner of Westbourne Grove at 120 Kensington Park Rd. They offer fresh bagels daily for delivery, pickup, and catering.
Customers consistently praise It's Bagels for delivering the most authentic New York-style bagels in London, highlighting their perfect chewy crust and soft center. The generous 'schmear' (cream cheese) is a frequent positive point. The staff are described as super friendly and welcoming, contributing to a great vibe enhanced by a playlist of classic NYC rap and street music. While lines can form, they are generally reported to move quickly. Some customers find the price point (around £10 for a bagel) to be on the higher side, though others consider it reasonable for the quality and portion.
Additional Details
It's Bagels has expanded its presence across London with multiple locations, including Primrose Hill, Notting Hill, and Soho, aiming to bring the classic New York bagel experience to various neighborhoods.
The restaurant can experience queues, suggesting it is popular during peak breakfast and brunch hours. Visiting outside these times might offer a quicker experience.
5
If you’re craving a proper New York bagel in London, It’s Bagels is the real deal. This is easily the closest I’ve found to NYC—perfectly fresh with that signature chewy crust and soft centre. The schmear is generous (finally, the correct bagel-to-schmear ratio!) and absolutely delicious. The vibe is spot on too—super friendly staff and an incredible playlist of classic NYC rap and street music that genuinely makes you feel like you’ve stepped into a neighbourhood spot in Brooklyn. I’ll be back often.
Amazing food!! My friend got the egg and bacon bagel (5 minutes) and I ordered the Dill on an everything bagel, but because the delivery of dill was missing and some miscommunication I ended up waiting 25 minutes, but the staff was so sweet and I got a refund and some extra bagels as an apology, and they were just as amazing as the others. The was very cozy and prices reasonable for the amount you get.
The woman working there with curly reddish hair is just amazing!!
I had the egg, bacon and cheese on garlic bagel and it was good! There was quite a line but it moved reasonably quickly and the wait for the bagel wasn’t too long. Staff were very friendly! Location is great near in Notting hill but 10 pounds for a bagel just felt very expensive.
Amazing experience! The bagel was absolutely delicious — fresh, full of flavour, and perfectly made. Silvio was fantastic, providing friendly service and making us feel welcome from the moment we arrived. You can tell he genuinely cares about his customers and the quality of the food. Highly recommend, and I’ll definitely be back! 🥯🙌
An absolute revelation. I don’t eat bagels a lot at home, so I didn’t come here with huge expectations. But it turned out to be hands down one of the best breakfasts I had in all over London. Super fresh & tasty bagels, I had the fried egg & bacon bagel with avo added, so simple but just so so good! I really loved it & the people at the place were really nice and warm hearted too. One of those rare instances where you discover something sensational by surprise for us. So 100% recommended & we’ll be back for sure.
