A traditional British pub and restaurant in Fitzrovia, London, owned by Guy Ritchie, serving modern English cuisine.
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Last updated: 7/12/2026, 3:22:46 AM
Key Information
Lore of the Land is a traditional British pub located in Fitzrovia, London, owned by British film director Guy Ritchie. It offers modern English cuisine with a focus on seasonal plates. The venue is split into 'The Pub' on the ground floor and 'The Kitchen' on the first floor, providing a cosy, rustic, and elegantly warm atmosphere.
Customers consistently praise the exceptional Sunday roast, highlighting the tender meats (lamb, beef, pork) and excellent roast potatoes and gravy. The food, in general, is described as delicious and full of flavor. Service is frequently lauded as sublime, friendly, attentive, and accommodating. The atmosphere is noted as cosy, friendly, and having a positive vibe, making it feel like a 'hidden hot spot' known mostly by locals. While some find the prices on the higher side for certain items (e.g., Irish coffee), the overall experience is considered well worth it, with many expressing a desire to return.
Additional Details
The pub offers a selection of craft beers, French wines, and house beers like Lore PA and Pint Guy PA. It is dog-friendly in the downstairs pub area.
The restaurant serves seasonal plates for lunch, dinner, and all day Sunday. Sunday is particularly popular for its highly-rated Sunday roast. Booking is recommended, especially for peak times.
Awards & Recognition
Top 50 Gastropubs
4
How much did we love our Sunday roast? It is one the best roast selections that I have had in forever and well worth it.
I love the pub it is cosy and friendly and not too try had - just perfect on a cold afternoon in London.
The staff were sublime from the moment we walked through the door pub door until we left. They were just so friendly, attentive and patient. Thank you especially to our server, Julia J.
In terms of the food - we had all the roast meats, lamb, beef, pork and chicken. The lamb being my favourite. Both the beef and the lamb were very tender. As there were only two of us we had to juggle the choice around but again the team were so accommodating. The roasties were excellent and we were given a good sized gravy boat with plenty to go round. The bread and herb butter - excellent as were the infamous duck scotch eggs.
It wasn't cheap with the wine and cocktails but we did splash out a bit. It is definitely worth a visit and I would love to make a return visit in the not too distant future.
Wow wow wow, Sunday roast is to die for! 3 of us choose each meat pork, lamb and Beef! The lamb was flavoursome and very tender same as the beef and the pork was my favourite absolutely succulent with crispy crackling! Sunday roast isn’t just about the meat it’s the roasties and gravy! The roasties were the star of the show! Crispy fluffy and flavour was great! We also shared the duck scotch egg as a starter and the lore donut to finish! I did order an Irish coffee though it being a very small espresso shot glass £15 is a little expensive! Staff were attentive and was a good ambience around the restaurant 5/5 for me apart from the Irish coffee!
The bone marrow needed sone toast or biscuits as it was a little oily. The family sharing platter should have been described as a plate of meat as platter suggests a dish that’s a little bigger than a plate. The roast pork with crackling was good as were the roast potatoes. The roast lamb was a tad dry as was the beef but the taste was good
Cosy, rustic, and has a warm elegance to it. Lovely, accommodating staff who are full of beans. Place is dog friendly but only downstairs not at the restaurant upstairs so we had the smaller snack plates downstairs. Wine and bloody Mary’s were perfect. The food had so much flavour, every bite was delicious. Excited to come back to try the restaurant.
I was brought here for an anniversary dinner by surprise. The food was excellent; the monkfish, venison tartare and the oysters were the highlight. Whilst we'd initially been sat by someone who was a bit grumpy and took a long time to talk to us and take even a drink order once we were infact sat, alongside curtly saying 'we're out of that' when we enquired on a bottle on the menu giving us fears of poor service, this was thankfully rescued by the lovely Mattie who, despite it being her first shift in the dining room, was fantastic and entertaining and sorted us out very well for the rest of the meal once we'd ordered the main bulk of food from the rather miserable other waitress. I'd definitely reccomend coming, but bear in mind the service can be very inconsistent; I suspect this was down to them being understaffed.
